Sales & Marketing Exploration: Unlocking Consumer Directed Program Growth

Despite all the compelling benefits of account-based offerings, many CDH programs still fall short of their potential in terms of growth and adoption. Some questions we have include: Is your consumer directed program positioned for maximum growth? What do employers and consumers really want and need? From value proposition, to plan designs, to communications, training and beyond – how do you ensure that sellers, employers and consumers fully understand your unique value? How do you unlock the full potential of your eligible populations, once you’ve sold the employer group?

Join us as we share insights and strategies that have fueled some of the industry’s fastest growing CDH programs, including:

• Understanding employer and consumer needs, opportunities and challenges
• Top reasons why consumer directed programs sometimes fail
• Selling your consumer directed products/services in the language of your prospects and customers
• Strategies to maximize your distribution channel
• How to prepare an employer to optimize the value of consumer directed programs
• How to optimize and fully engage CDH participants during open enrollment and beyond