Moments of Truth: A Roadmap to Engagement
Published on July 24th, 2016
In this episode, we deliver insider insight into the consumer driven healthcare landscape
The key to engagement lies in understanding the consumer healthcare journey and the specific “moments of truth” they grapple with – from choosing benefits and selecting providers to accessing care, interpreting bills and beyond.
What is the degree of consumer confidence in making these decisions? Which aspects of healthcare are currently causing the most stress? What types of information, tools and support would be the most impactful? Which is more powerful – self-service tools or human interaction? How do attitudes and behaviors differ by consumer segment?
Join us as we discuss the biggest opportunities for increasing consumer healthcare engagement by shedding light on the “moments of truth” that make up the consumer healthcare experience today.