Research affirms that financial decisions, such as planning for out-of-pocket costs, are rising in importance and causing significant frustration for consumers.
Alegeus is pleased to unveil its 2016 Healthcare ‘Moments of Truth’ – new consumer research aimed to better understand the critical “moments of truth” that consumers face along their healthcare journey. The program survey more than 4,000 U.S. healthcare consumers to understand their attitudes, behaviors and preferences with respect to managing healthcare finances, making healthy lifestyle choices, accessing care, shopping for best value, interpreting bills and beyond.
As the healthcare market shifts toward individual responsibility for healthcare costs, consumers are challenged to take a more active role in managing virtually all aspects of their healthcare. In the past, with benefit-rich health plans bearing the majority of costs, consumers didn’t have to think beyond plan selection – leading to an overall lack of fluency and engagement, often-irresponsible spending, and limited focus/discipline around saving for healthcare. Through better understanding of consumer beliefs and experiences today, this research offers unique insights into how the industry can better engage and empower consumers to transform their behavior – leading to lower costs and better outcomes for all.