Research affirms that consumers refuse to accept the truth when it comes to their healthcare finances. Whether it is fear of the unknown, distrust of the industry, lack of interest or knowledge, the reality is that consumers aren't planning for their healthcare present and future.
Alegeus is pleased to unveil its 2017 Healthcare ‘State of Denial’ report: new consumer research aimed to better understand the emotions, knowledge and behaviors that consumers exhibit during their journey toward consumer directed healthcare. The program surveyed more than 1,000 U.S. healthcare consumers to identify and understand the current state of consumer feelings associated with healthcare and assess their desire to take control of their healthcare finances.
As the healthcare market shifts toward individual responsibility for healthcare costs, consumers are challenged to take a more active role in managing virtually all aspects of their healthcare. In the past, with benefit-rich health plans bearing the majority of costs, consumers didn’t have to think beyond plan selection – leading to an overall lack of fluency and engagement, often-irresponsible spending, and limited focus/discipline around saving for healthcare. Through better understanding of consumer feelings, knowledge and behaviors today, this research offers unique insights into how the industry can better engage and empower consumers to transform their behavior – leading to lower costs and better outcomes for all.