SVP, MARKETING AND STRATEGY
Jen Irwin is Alegeus’ Senior Vice President of Marketing and Strategy. In her role, Jen is responsible for ensuring that Alegeus clients, partners, products and services are positioned for success in the market. In addition to her efforts supporting the Alegeus brand in the market, Jen works closely with Alegeus clients to maximize the adoption of account-based programs, optimize consumer spending and saving behaviors, and ensure that clients are able to unlock the full value of their consumer directed healthcare product offerings. Jen’s background includes nearly 20 years of agency and client-side marketing leadership experience. Prior to joining Alegeus, Jen served as Senior Director of Marketing Strategy at FIS, Sr. Director of Marketing at PKWARE, and VP of Strategic Services at the Frantz Group, a direct marketing services agency. Jen is a graduate of Marquette University.