As a benefit service provider (BSP), you can help your employer groups better prepare to communicate account-based benefits and maximize CDH account adoption, funding and usage. Current employer-to-employee engagement is far from optimal. According to a recent Mercer study, 53 percent of large employers currently offer HSA-eligible health plans, but only 24 percent of eligible employees are enrolled. This is result of the shifting healthcare landscape from benefit-rich health plans to consumer-driven health plans with the benefits not yet well understood by consumers. It is simply not enough to assume employees will enroll in well-designed plans. Benefit providers must work closely with their employer groups to ensure effective engagement that creates awareness and educates.
Alegeus delivers innovative engagement capabilities
As an Alegeus client, we will work with you to kick-off direct-to-member engagement campaigns – starting with account adoption at open enrollment and then account usage and funding throughout the plan year for health savings accounts (HSAs) and flexible spending accounts (FSAs). Our engagement programs are designed to build fluency and support decision-making throughout the plan year – from foundational education, open enrollment and onboarding of new members to post-enrollment optimization and usage opportunities. Content is targeted, timely and drives measurable outcomes, delivering the right message to the right person at the right time, through the right channel.
The goal of these programs is to help consumers become empowered to make better decisions and to understand the basics, such as: adopting the right account, saving the right amount of money, getting better value from their healthcare dollars, and taking a more active role in their healthcare finances.
Benefit programs have tremendous potential to deliver value to employers and consumers
While CDH benefits deliver decreased costs, greater control over healthcare dollars and increased benefit satisfaction, often these programs do not realize their full potential. Alegeus created its direct-to-member engagement campaigns and capabilities in response to some of the continued and pervasive issues that have contributed to low adoption, funding and sub-optimal usage of CDH accounts.
While Alegeus recommends an active engagement strategy year-round, there are things you can do this open enrollment season while healthcare is top-of-mind for employers
The 2018 Alegeus Open Enrollment Engagement campaign comprises a series of emails designed to educate, engage and personalize information for employees – empowering them to make better-informed plan and account decisions that result in increased CDH account penetration and funding. Communications begin weeks ahead of the open enrollment deadlines and link to a variety of resources, including quizzes designed to guide employees through the decision-making process based on personalized recommendations.
Ready to get started and learn more?
The open enrollment season is upon us. To participate in the 2018 Alegeus Open Enrollment Engagement campaign, contact us and get started today! Simply email email@example.com and a member of the marketing team will be in touch with next steps.