Waltham, MA — August 22, 2017 — Alegeus, the market leader in consumer directed healthcare solutions (CDH), today announced expanded consumer engagement capabilities designed to maximize adoption and utilization of CDH benefit programs, including: high-deductible health plans and benefit accounts such as health savings accounts (HSAs); flexible spending accounts (FSAs); and health reimbursement arrangements (HRAs). Through expanded communications content and automated, targeted outreach programs, Alegeus is now able to offer its clients a customizable blueprint for year-round, direct-to-consumer engagement designed to optimize CDH program participation and ongoing usage.
These expanded engagement programs are designed to build fluency and support decision-making throughout the plan year – from foundational education, open enrollment and onboarding of new members to post-enrollment optimization and usage opportunities. Content is targeted, timely and drives measurable outcomes, delivering the right message to the right person at the right time, through the right channel. The goal of these programs is to help consumers become empowered to make better decisions and to understand the basics, such as: adopting the right account, saving the right amount of money, getting a better value from their healthcare dollars, and how to take a more active role in their healthcare finances.
Benefit programs have tremendous potential to deliver real value to both employers and consumers in the form of decreased costs, greater control over healthcare dollars and increased benefit satisfaction; however, often these programs do not realize their full potential. According to Mercer, 53 percent of large employers today offer HSAs, but only 23 percent of eligible employees adopt them. This is just one example of the tremendous value left unrealized by employers, consumers and CDH benefit service providers. Alegeus’ new capabilities are being introduced in response to some of the continued and pervasive issues that have contributed to low adoption, funding and sub-optimal usage of CDH accounts:
“Our clients look to Alegeus for so much more than technology – we are a trusted partner to help them grow their business,” said Steven Auerbach, Alegeus CEO. “Without meaningful consumer engagement to drive enrollment and optimal consumer value, our clients will not be able to fully unlock the tremendous potential of the CDH market opportunity. We have a long history of delivering industry-leading engagement capabilities through our best-in-class mobile and online channels. Adding these expanded direct-to-consumer engagement capabilities is the next frontier.”
About Alegeus Contact: Jennifer Irwin
Alegeus is the market leader in consumer directed healthcare solutions, offering the industry’s most comprehensive platform for the administration of healthcare benefit accounts (including FSAs, HSAs, HRAs, wellness incentive, dependent care, and commuter accounts), the industry’s most widely-used benefit debit card, and powerful engagement solutions to help consumers maximize savings and optimize spending for their healthcare. Over 300 clients – including health insurance plans and third party administrators – leverage Alegeus’ deep expertise and proven technology to administer benefit accounts for more than 30 million members and process more than $9.1 billion in consumer healthcare payments annually. As the healthcare and benefit markets continue to evolve, Alegeus delivers solutions that enable clients to evolve their service offerings, operate their businesses more efficiently, and focus on their customers. The company is headquartered in Waltham, MA with operations in Orlando, FL and Milwaukee, WI.