Waterstraat to Lead New Consumer Solutions Unit
Published on September 4th, 2019
Waltham, MA — September 4, 2019 — Alegeus, the market leader in consumer-directed healthcare (CDH) solutions, today announced it has named Mark Waterstraat as head of its new Consumer Solutions unit. Waterstraat is a seasoned healthcare executive and a passionate advocate for making healthcare more accessible and affordable for consumers. He brings more than 20 years of experience driving disruptive technologies and services into the healthcare and financial services markets.
This new role was created to build on the tremendous success and market interest that surrounds the company’s next-generation Smart Account solution experience, which leverages artificial intelligence and predictive analytics to take the guesswork out of healthcare saving and spending decisions and to help consumers get the best value for their healthcare dollars. Waterstraat will be charged with building new, high-impact initiatives within Alegeus, and he will have executive ownership of future acquisitions that drive strategy and enhanced capabilities to unlock incremental savings and economic value for consumers.
“We’re thrilled to have Mark join our team and expand our bench of talented leaders as we continue the path of explosive growth, driven by market momentum around our next-generation Smart Account solution,” said Steve Auerbach, Alegeus CEO. “Mark’s background makes him perfectly suited to help Alegeus continue the charge, driving new strategies and products that build on our Smart Account capabilities and deliver more value for consumers and employers.”
“I have long admired Alegeus as an innovator and a trailblazer in the consumer-directed healthcare industry. I’m tremendously excited to be a part of the team that is going to disrupt consumer healthcare funding as we know it,” said Waterstraat. “Our next-generation Smart Account capabilities will change the game for Alegeus clients. I can’t wait to jump in and focus on new products and strategies that up the game even further, delivering more impact and value from the Smart Account solution for Alegeus clients, employers and consumers.”
Previously, Waterstraat served in executive leadership positions at prominent healthcare and fintech solution companies – responsible for corporate strategy, growth, product management and corporate development. He was a Co-Founder and Senior Leader of Benaissance, a leading SaaS-based platform for premium billing and COBRA administration. He also served as Senior Vice President of Strategy and Product at RevSpring and as an advisor and consultant to health and fintech private equity firms.
About Alegeus
With more than 25 years of growth and innovation, Alegeus is the market leader in SaaS-based healthcare payment solutions. Our highly flexible, white-label platform powers account-based benefit programs such as HSAs, FSAs, HRAs, COBRA, wellness incentives, lifestyle benefits and beyond. We deliver exceptional user experiences and differentiated capabilities that help our partners strengthen their product offerings, operate more efficiently, and unlock their full growth potential. Our partnerships with the industry’s leading health plans, third-party administrators, financial services and benefit solution providers give Alegeus unparalleled reach in the market. And our unique partnership model empowers our clients to achieve outsized results – growing their programs at a rate that is 2-3X the market, and with the highest net promoter scores (NPS) in the industry. We never compete with our clients – we win when they win. Alegeus is headquartered in Waltham, Mass., with operations centers in Orlando and Bangalore, and a large remote workforce.
