COVID-19 proved that healthcare consumers could embrace new technologies that make getting care easier and cheaper. Consumer-directed healthcare (CDH) – and the firms that administer benefit accounts like HSAs, FSAs and HRAs – can ride this wave of “adoption-by-necessity” to truly deliver a better healthcare experience and drive greater consumer engagement.
In this outlook, we provide an in-depth analysis of how the health benefits industry has evolved this past year, and offer strategies that health plans, TPAs and brokers can implement to accelerate consumer engagement in a new normal. We dive deeper into the following themes:
Our views are backed by a collection of data, consumer research and market analysis.
Insight from more than 30 million healthcare consumers and 225,000 employer groups
We are in constant dialogue with our clients to better understand their unique business needs and market opportunities.
We field surveys throughout the year to gauge consumer, employer, broker and industry trends.