Alegeus, the market leader in healthcare benefit and payment solutions, today announced it has entered into a major strategic partnership with Empower, a leading provider of retirement and wealth management services. The new partnership coincides with the launch of Empower’s Consumer-Directed Health Solutions business and positions the company to meet increasing demand from its employer clients for integrated health and wealth solutions.

The relationship aligns with both Alegeus’ long-standing strategy of powering the winners in the CDH arena as well as its unique white-label approach, which enables its partners to deliver new solutions and services quickly without disruptions.

As healthcare costs continue to rise and consumers take on more responsibility for their healthcare decisions, the demand from employers to bundle tax advantaged healthcare benefit accounts with retirement vehicles like 401(k) is stronger than ever. The fully integrated set of CDH benefits under the Empower brand will be incorporated into the company’s digital platform creating a more inclusive experience.

“Employers are increasingly bundling consumer directed healthcare with their retirement plans to help individuals to optimize their health benefits and financial plan,” said Empower President and CEO Edmund F. Murphy III. “Between the strength of their platform, the flexibility of their technology and the quality of their people, it quickly became evident Alegeus was the best – and only – choice for Empower to partner with.”

Leveraging Alegeus’ market-leading suite of white-label consumer directed healthcare (CDH) capabilities, Empower now offers its clients the most complete CDH solution in the market.

About Alegeus

With 30 years of growth and innovation, Alegeus is the market leader in SaaS-based benefit funding and payment solutions. Our highly flexible, white-label platform powers account-based benefit programs such as HSAs, FSAs, HRAs, COBRA, wellness incentives, lifestyle benefits and beyond. We deliver exceptional user experiences and differentiate capabilities that help our partners strengthen their product offerings, operate more efficiently, and unlock their full growth potential. Our partnerships with the industry’s leading health plans, third-party administrators, financial services and benefit solution providers give Alegeus unparalleled reach in the market. Alegeus is headquartered in Boston, Mass., with operations centers in Orlando and Bangalore, and a large remote workforce.