Here are three critical angles where benefits administrators can lean into this capability:
1. Position HSAs as a family-centric benefit
Rather than framing HSAs solely as an individual tax strategy or retirement tool, emphasize their role in family financial resilience. By aligning messaging with the realities of caregiving — especially in aging populations — you position the HSA as a multi-generational health benefit.
Actionable tip: Update open enrollment materials and intranet content to include examples of using HSA funds for eldercare, disability-related expenses, and dependent health needs.
2. Educate on dependency eligibility and compliance
Many employees are unaware that they can claim an elderly parent or disabled adult child as a tax dependent. This lack of awareness creates a missed opportunity for HSA use. Benefits communications can clarify the criteria for dependency and provide real-world use cases to guide compliance.
Actionable tip: Partner with your tax advisory or financial wellness vendors to include dependency checklists or workshops during annual benefits campaigns.
3. Integrate HSA education into caregiver support programs
Many organizations already provide caregiving resources such as eldercare navigation, EAP services, or respite care solutions. As a benefits administrator, you can strengthen the value of those programs by ensuring employees understand how HSAs can complement them. For example, HSA funds may be used to cover mental health visits, medical transportation (when primarily for and essential to getting medical care), durable medical equipment, or other qualified expenses tied to caregiving.
Actionable tip: In benefits communications, explicitly link HSA eligibility with caregiver resources. For instance, when promoting eldercare support, include messaging that reminds employees they may be able to use HSA dollars for dependent medical costs. This cross-program alignment not only improves utilization but also positions the HSA as a flexible financial tool within a holistic caregiving support strategy.