A large national health plan was experiencing exponential growth within its CDH account portfolio, including HRAs, FSAs and HSAs. The company was using multiple legacy platforms that hindered its ability to meet client demand and led to inefficient and costly account administration.

As their CDH portfolio and client demand continued to grow, it became evident that they needed a technology partner who could deliver an integrated platform that would scale and be flexible to support growing demand for complex HRA plan design.

CDH accounts of all types continue to grow at an exponential rate due to increased HDHP adoption and the proliferation of private exchanges. While HSAs are forecasted to achieve the highest growth, FSAs and HRAs continue to present health plans and administrators with plenty of opportunity.

It’s essential that companies who wish to capitalize on these opportunities integrate an end-to-end CDH platform that delivers efficient benefit account administration and next-generation consumer engagement capabilities built using best practices.

Technology plays a crucial role in improving adoption of HRAs — for both employers and consumers. HRAs allow for much flexibility in plan design, but while this flexibility offers a richer experience, they can be challenging to design and administer. Automation tools like those offered by Alegeus can help make the most complex plans manageable. The Alegeus platform helps administrators build highly configurable HRA plans that can be template-ized for multiple clients, and delivers capabilities that merge account information and carrier data into an easy-to-consume dashboard.

Throughout the sales process, Alegeus worked to help the health plan understand how it could simplify business operations and reduce costs by leveraging comprehensive FSA, HSA and HRA capabilities in a single platform. Once the health plan decided to partner with Alegeus for its CDH technology, the Alegeus team worked to seamlessly execute a large-scale integration and implementation project that ensured their products met all sales and operational requirements.

Deploying the Alegeus platform facilitated the delivery of highly complex HRA plan designs without the involvement of IT resources, and it also provided the infrastructure and controls necessary to support rapid overall program growth.

On the technology side, Alegeus delivered a single CDH platform integrated into the wider client ecosystem — enabling the health plan to deliver full support of FSA, HSA and complex HRA products, as well as improved consumer engagement strategies.

Equally important, Alegeus provided a dedicated account team to help review, analyze and strategize the optimal configuration of its platform to meet the health plan’s unique market requirements.

Since deploying the Alegeus platform, the health plan’s CDH account business has grown from fewer than 50,000 accounts to more than 900,000.

In addition to exponential account growth, the company was able to eliminate unnecessary technology investments in multiple legacy platforms, reducing costs and increasing efficiency.

Aside from tangible cost savings and operational improvements, the health plan experienced valuable benefits by cementing its market leadership position through a stronger value proposition and greater selling potential. By leveraging the Alegeus platform to support highly complex and attractive HRA programs that require no custom or manual management, the company can now deliver a better overall experience for employers and consumers.

As employers increasingly remove themselves from direct involvement in employee healthcare coverage due to unsustainable cost increases, CDH accounts can be a powerful tool in the benefits toolbox, offering attractive value propositions that reduce costs for employers and improve employee engagement in their own health and well-being.

Health plans and administrators can capture a share of the multimillion-dollar growth opportunity for HSAs, FSAs and HRAs by acting as a partner to help employers navigate options and make suggestions to best fit their unique needs. HRAs are an especially versatile tool. By deploying an integrated and flexible single technology platform and partnering with a market leader in CDH, health plans and administrators alike can remain competitive in this demanding market.