Alegeus Further Solidifies Commitment to Innovation Through Strategic Executive Addition

Alegeus, the market leader in consumer-directed healthcare (CDH) solutions, today announced it has named Brian Colburn as SVP of Corporate Development & Strategy, effective immediately. This newly-created position, which comes on the heels of the recent Vista Equity Partners acquisition of Alegeus in early September, signals that the company is building momentum to deliver innovation and further disrupt the CDH market.

We’re thrilled to have Brian on board to propel the company forward as we work closely with our clients to fulfill our joint mission of transforming the consumer healthcare funding experience,” said Steven Auerbach, Alegeus CEO. “His extensive strategy, innovation and product experience within the healthcare realm will help us continue to deliver innovative, market-first solutions.

With more than a decade of strategy and innovation, corporate development, mergers and acquisitions, product management and operations experience, Colburn will lead the company to deliver better solutions, differentiation, and winning outcomes for Alegeus and its clients. Previously, Colburn served in prominent leadership positions where he led large-scale strategic initiatives, such as the joint purchasing venture between CVS Health and Cardinal Health. He also spent seven years at Bain & Company in the Healthcare and Results Delivery practice.

I’m excited for the opportunity to join such a rapidly-growing and well-respected company at the intersection of healthcare and technology. Building off its incredible success to-date, Alegeus is uniquely positioned to play a leading role in transforming the CDH market going forward.” said Colburn. “I look forward to helping Alegeus continue its tradition of bringing new and innovative solutions to market which will allow our clients, and ultimately healthcare consumers, to get better value for their healthcare dollar.

Colburn received his MBA in finance and strategic management from the University of Chicago Booth School of Business, and he received his BA from Northeastern University. Colburn currently resides in Massachusetts and will be operating out of Alegeus Headquarters in Waltham.

About Alegeus

With more than 25 years of growth and innovation, Alegeus is the market leader in SaaS-based healthcare payment solutions. Our highly flexible, white-label platform powers account-based benefit programs such as HSAs, FSAs, HRAs, COBRA, wellness incentives, lifestyle benefits and beyond. We deliver exceptional user experiences and differentiated capabilities that help our partners strengthen their product offerings, operate more efficiently, and unlock their full growth potential. Our partnerships with the industry’s leading health plans, third-party administrators, financial services and benefit solution providers give Alegeus unparalleled reach in the market. And our unique partnership model empowers our clients to achieve outsized results – growing their programs at a rate that is 2-3X the market, and with the highest net promoter scores (NPS) in the industry. We never compete with our clients – we win when they win. Alegeus is headquartered in Waltham, Mass., with operations centers in Orlando and Bangalore, and a large remote workforce.