Blast from the past: What 401ks can teach us about how to drive HSA growth

There are many interesting parallels between the history of retirement benefits and the shift that is occurring today in health benefits. Just like the shift from pension to 401k, the transition from traditional health insurance coverage to high deductible health plans and HSAs represents a dramatic shift for consumers – and an equally significant revenue opportunity for benefit providers.

However, when 401ks were initially introduced, banks were slow to embrace mutual funds as a retirement savings vehicle. Non-traditional competitors emerged and took charge of the market to help make 401k plans relevant and understandable for consumers, largely leaving banks out of the equation. Join us as we review the HSA market opportunity and explore strategies to capitalize – drawing from learnings and the history of the 401k market.

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