Blast from the past: What 401ks can teach us about how to drive HSA growth

There are many interesting parallels between the history of retirement benefits and the shift that is occurring today in health benefits. Just like the shift from pension to 401k, the transition from traditional health insurance coverage to high deductible health plans and HSAs represents a dramatic shift for consumers – and an equally significant revenue opportunity for benefit providers.

However, when 401ks were initially introduced, banks were slow to embrace mutual funds as a retirement savings vehicle. Non-traditional competitors emerged and took charge of the market to help make 401k plans relevant and understandable for consumers, largely leaving banks out of the equation. Join us as we review the HSA market opportunity and explore strategies to capitalize – drawing from learnings and the history of the 401k market.

View webinar

Sign up for our newsletter

Never miss an Alegeus webinar. Sign up to receive updates today!


Related content

View all webinars

Busting the Spreadsheet: How to Submit a Winning RFP

Legislative Update: Secure Act 2.0 & How it Affects You

Trends in Payments Innovation & What it Means for Your Business

Strategic Business Reviews: How to Share Value & Drive Growth

Lunch & Learn with Us

Legislative Update: What's in Store for 2024?

Who Are You? Defining Your Value from the Outside In

Differentiate and Win with the Best-in-Class Alegeus HSA Solution

The Market Outlook for Benefit Accounts

Per Your Request: Digging into “Regular” HRAs

Shutting the Back Door: Strategies for Preventing Client Churn

Understanding HRAs: The Progress, Possibilities & Potential Pitfalls