Alegeus and NutriSavings Join Forces to Fight Chronic Illness and Obesity by Incentivizing Consumers to Make Healthy Shopping Decisions
Published on June 28th, 2016
Alegeus, the market leader in consumer directed healthcare (CDH) solutions, today announced a strategic partnership with NutriSavings, an employee wellness program that educates consumers on nutrition and rewards them financially for making healthy grocery shopping decisions. The partnership will enable Alegeus clients – including health insurance plans, third party administrators, and financial institutions – to increase consumer participation with a program that encourages healthy behaviors and expands healthcare account usage.
To encourage behavior change, consumers will receive ongoing nutrition education, including healthier alternatives, nutrition label analysis, and healthy recipes to make at home. In partnership with grocery retailers, NutriSavings then assigns a score to the items in a consumer’s shopping basket and awards financial incentives for the purchase of healthy items, such as produce, lean protein and whole grains. Integration with the Alegeus platform allows those incentives to be deposited directly into the consumer’s healthcare accounts – including FSAs, HSAs, HRAs or health incentive accounts.
Healthy food choices can help to address some of the root causes of chronic illness – leading to healthier lifestyles and improved overall health for consumers,” said Gerard Bridi, President and CEO of NutriSavings. “This partnership with Alegeus will expand the reach of our program by capitalizing on the natural synergy between wellness incentive programs and healthcare accounts – and further bolster our goal of helping consumers shop smarter, eat healthier and save money.
Alegeus empowers consumers to take control of their healthcare finances with a platform that powers nearly 40 percent of the industry’s healthcare benefit accounts. Through its robust engagement engine, Alegeus interacts with account holders during critical spending and saving “moments of truth” with programs and support tools designed to increase better outcomes and to maximize the value of healthcare dollars. Harnessing the reach and stickiness of the Alegeus ecosystem, this partnership will deliver increased participation in the NutriSavings program and add incremental value for Alegeus stakeholders.
Consumers pay close attention to their money. As they assume greater responsibility for healthcare costs, we see them interact with their benefit accounts 10 to 50 times a year,” said Steve Auerbach, CEO, Alegeus. “This makes consumer driven accounts a critical component and the foundation for driving meaningful engagement that influences behavior change and supports consumers to make better health and wellness decisions. That’s why we are excited to partner with NutriSavings. Together, we drive consumer value, engagement and satisfaction at every touch.
NutriSavings is an online ecosystem where employers, health plans, food and beverage companies, and produce growers join forces to educate the American workforce and their families on proper nutrition, while helping to reduce the enormous costs associated with obesity and chronic illnesses. The NutriSavings program is one of the first measurable nutrition benefit solutions that is designed to change shopping behavior by rewarding members for their healthy purchases.For more information, please contact [email protected], or visit www.nutrisavings.com. Find NutriSavings on social media at www.facebook.com/nutrisavings or @nutrisavings.
With more than 25 years of growth and innovation, Alegeus is the market leader in SaaS-based healthcare payment solutions. Our highly flexible, white-label platform powers account-based benefit programs such as HSAs, FSAs, HRAs, COBRA, wellness incentives, lifestyle benefits and beyond. We deliver exceptional user experiences and differentiated capabilities that help our partners strengthen their product offerings, operate more efficiently, and unlock their full growth potential. Our partnerships with the industry’s leading health plans, third-party administrators, financial services and benefit solution providers give Alegeus unparalleled reach in the market. And our unique partnership model empowers our clients to achieve outsized results – growing their programs at a rate that is 2-3X the market, and with the highest net promoter scores (NPS) in the industry. We never compete with our clients – we win when they win. Alegeus is headquartered in Waltham, Mass., with operations centers in Orlando and Bangalore, and a large remote workforce.