As you navigate a return to normalcy, let this be your guide to driving better member engagement and fine-tuning your business strategies in 2021.
Download PDFCOVID-19 proved that healthcare consumers could embrace new technologies that make getting care easier and cheaper. Consumer-directed healthcare (CDH) – and the firms that administer benefit accounts like HSAs, FSAs and HRAs – can ride this wave of “adoption-by-necessity” to truly deliver a better healthcare experience and drive greater consumer engagement with their healthcare spending.
In this outlook, we provide an in-depth analysis of how the health benefits industry has evolved this past year, and offer strategies that health plans, TPAs and brokers can implement to accelerate consumer engagement in a new normal. We dive deeper into the following themes:
Our views are backed by a collection of data, consumer research and market analysis.