Alegeus Technologies Announces Enhanced Client Marketing Support
Published on October 22nd, 2013
Alegeus Technologies, the market leader in healthcare and benefit payments, today announced expanded marketing support for clients, including the launch of the Alegeus Technologies Marketing Portal. Designed to enhance client marketing efforts to employers and participants, the expanded marketing toolkit and self-service marketing portal aim to increase participant enrollment in tax-advantaged benefit accounts and support client efforts to win new employer customers.
The marketing toolkit and portal are available to all Alegeus clients that are using the WealthCare solution suite to administer tax-advantaged benefit accounts (such as FSAs, HSAs, HRAs, dependent care and commuter accounts). The toolkit contains a robust library of more than 150 marketing assets – including written content, templates and turnkey marketing materials, as well as marketing tips and best practices. Materials and content spotlight all major tax-advantaged account types and platform features – providing education and support to encourage enrollment, welcome new participants and employer groups, and optimize ongoing account utilization. The wide array of content and formats gives clients the ultimate flexibility to leverage when, where and how they see fit.
All marketing assets are made accessible to clients through a convenient, self-service marketing portal designed to enable “on-the-fly” customization of marketing materials, and flexible deployment options – including the ability to download high resolution PDFs and native art files, as well as the option to order printed materials “on-demand” directly through the site. Without requiring any graphic expertise or art applications, clients can easily add their logo, alter the color scheme to match their brand palette, and make edits to graphics, images and text. All marketing content is fully customizable, giving clients complete control over message, branding and content.
Examples of the range of topics covered by the new Alegeus marketing toolkit include:
Employer-focused content, such as:
- Why offer tax-advantaged account types
- Differentiation for accounts managed on the Alegeus platform
- Welcome kits/new employer on-boarding materials
- Tips/best practices for marketing tax-advantaged accounts to employees
Participant-focused content, such as:
- Introduction to tax-advantaged account types
- Decision-support tools and resources to compare and evaluate plan/account types
- Tips and best practices for using accounts most efficiently
- Account welcome materials