From FSA to HRA to HSA: Strategies to control your destiny & accelerate the conversion path

In the spectrum of consumer directed healthcare products, HDHPs and HSAs offer the broadest consumer and employer benefits – and often the greatest profitability for your business. Yet many consumers have resisted the transition from more traditional products – for a variety of reasons: From cash flow concerns, to a lack of understanding, to a bias toward the familiar. Even as HSAs are poised to overtake FSAs in the market as the most widely used benefit account product – these accounts are still only ~30% penetrated.

Join us during this exciting session as we brainstorm ways to accelerate the transition into these products.

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