Healthcare Consumerism: Myth or Reality?

This concept is the cornerstone of a monumental shift that has been occurring in the healthcare industry for the last decade – but is it working?

• Are healthcare consumers actually behaving like consumers?
• Are healthcare consumers more or less cost conscious than in the past?
• To what extent do healthcare consumers “shop” for healthcare services today?
• What obstacles remain?
• What opportunities exist for health plans and benefit administrators to help advance the movement?

Join us as we review healthcare’s progress in shifting towards a more consumer-directed model. During the presentation we will review recent consumer research that examines current healthcare purchase behavior, financial planning, decision-making criteria, values and priorities.