Research Results Revealed: The Realities of Consumer Health/Financial Fluency & Strategies to Close the Gap

Even though account-based plans have existed in some form for many decades, the research is clear – consumers still don’t understand them, including the people that are enrolled in them. Though, how can we expect consumers to understand FSAs and HSAs when they still don’t understand basic healthcare and financial concepts? Contributing to the problem, consumers have short attention spans therefore many resources often go underutilized.

  • We strive to discover: What are the biggest knowledge gaps? What can we do to break the cycle?
  • Join us as we dissect the common points of misunderstanding and share strategies for demystifying healthcare finances for your consumers.

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