Research results unveiled: Employer and broker consumer-directed account perspectives
Published on July 6th, 2017
Is your consumer directed account sales strategy and value proposition optimized for success?
During this webinar we’ll give you a first look at new Alegeus broker and employer research designed to help better understand CDH attitudes, preferences and perspectives of these two key audiences.
We’ll also discuss the most interesting research findings – including:
- Key motivators
- Selling & buy behaviors
- Business goals & needs
- Solution preferences
- Areas of alignment/discord between CDH sellers (brokers) and buyers (employers)
Using this insight into target market needs and wants, we discuss best practices for positioning CDH solutions how to craft compelling messages that maximize differentiation and sales success.