Sales & Marketing Exploration: Unlocking Consumer Directed Program Growth

Despite all the compelling benefits of account-based offerings, many CDH programs still fall short of their potential in terms of growth and adoption. Some questions we have include: Is your consumer directed program positioned for maximum growth? What do employers and consumers really want and need? From value proposition, to plan designs, to communications, training and beyond – how do you ensure that sellers, employers and consumers fully understand your unique value? How do you unlock the full potential of your eligible populations, once you’ve sold the employer group?

Join us as we share insights and strategies that have fueled some of the industry’s fastest growing CDH programs, including:

  • Understanding employer and consumer needs, opportunities and challenges
  • Top reasons why consumer directed programs sometimes fail
  • Selling your consumer directed products/services in the language of your prospects and customers
  • Strategies to maximize your distribution channel
  • How to prepare an employer to optimize the value of consumer directed programs
  • How to optimize and fully engage CDH participants during open enrollment and beyond

View webinar

Sign up for our newsletter

Never miss an Alegeus webinar. Sign up to receive updates today!

Subscribe

Related content

View all webinars

Offering the Irresistible

Account & Opportunity Planning

The Employer Perspective

Building an Ambitious Sales Team

Post Midterm Elections

FSA's Billion-Dollar Challenge

2023 Open Enrollment Trends and Predictions

What the Supreme Court's Dobbs Decision Means for Reimbursement Accounts

Capturing the Whitespace

The (Present and) Future of ICHRA

CDH, COBRA & the Employee Lifecycle

Your Next-Generation HSA: Selling the full value of your HSA solution