Top Sales Trends in High-Growth Consumer-Directed Accounts
Published on March 25th, 2021
My, how times have changed! Global pandemic aside, the consumer-directed health benefit account market has been a wild ride for TPA executives, marketers, and the sales organizations challenged to grow their businesses, exceed quotas, and increase market share. Over the last decade, the industry has seen distribution strategies evolve, new competitors come and go, legislatively-awoken opportunities arise, all while jostling to align with broker strategies, clients’ plan design and funding strategies….just a few of the ups, downs, twists, and turns!
Join Alegeus and our exciting lineup of growth-minded TPA executives and sellers as we explore growth trends from the Alegeus portfolio and unveil new field research from the minds of TPA sellers, marketers, and executives. During the session, we’ll unpack:
- Common threads & characteristics between high-growth administrators
- New field research regarding TPA sellers’ perceived gaps, challenges, and objections
- Your sellers’ needs and the tools they feel make them successful
- And more!